--- title: "Free Webinar: Who’s Buying, Who’s Selling, and What It Means for Your Title Business in 2026" description: Watch this free SoftPro sponsored ALTA webinar to discover how recent buyer and seller trends will impact title professionals in 2026. image: https://blog.softprocorp.com/hubfs/Whos%20Buying%2c%20Whos%20Selling%20Recap%20Graphic.png --- **800-848-0143** Request a Demo [Contact Us](http://softprocorp.flywheelsites.com/contact-us/)[Blog](https://blog.softprocorp.com/?__hstc=190569908.2565e5b7b5a67b3a02e01a942807fecd.1514783189296.1514783189296.1514788403894.2&__hssc=190569908.1.1514788403894&__hsfp=2437171227)[Careers](http://softprocorp.flywheelsites.com/about/careers/) Search [MySoftPro Login](https://my.softprocorp.com/?__hstc=190569908.2565e5b7b5a67b3a02e01a942807fecd.1514783189296.1514783189296.1514788403894.2&__hssc=190569908.1.1514788403894&__hsfp=2437171227) SEARCH BLOGS SEARCH ALL [![softpro logoMain](https://blog.softprocorp.com/hubfs/softpro-logo.svg)](https://softprocorp.com/) - [Products](https://www.softprocorp.com/real-estate-software-solutions/) - [Overview](https://www.softprocorp.com/real-estate-software-solutions/) - [Standard](https://www.softprocorp.com/real-estate-software-solutions/softpro-standard/) - [Select](https://www.softprocorp.com/real-estate-software-solutions/softpro-select/) - [Hosted](https://www.softprocorp.com/real-estate-software-solutions/softpro-hosted-software/) - [SoftPro 360 Integrations](https://www.softprocorp.com/real-estate-software-solutions/softpro-360-data-integration/) - [ClosingsLIVE](https://www.softprocorp.com/closingslive) - [SoftPro Sign](https://www.softprocorp.com/real-estate-software-solutions/softpro-sign/) - [SoftPro Banking](https://www.softprocorp.com/real-estate-software-solutions/softpro-banking/) - [Eclosings](https://www.softprocorp.com/real-estate-software-solutions/eclosings/) - [Product Quiz](https://www.softprocorp.com/product-quiz/) - [Services](https://www.softprocorp.com/about/#) - [Overview](https://www.softprocorp.com/software-services/) - [Maintenance](https://www.softprocorp.com/software-services/software-maintenance/) - [SoftPro Protect](https://www.softprocorp.com/real-estate-software-solutions/softpro-protect/) - [SoftPro Consulting](https://www.softprocorp.com/software-services/softpro-consulting/) - [Reconciliation Reports & Services](https://www.softprocorp.com/software-services/reconciliation-services/) - [Development](https://www.softprocorp.com/software-services/custom-development/) - [Reports & Docs](https://www.softprocorp.com/software-services/custom-reports-and-docs/) - [Regulatory & Compliance](https://www.softprocorp.com/software-services/regulatory-and-compliance/) - [Training](https://www.softprocorp.com/about/#) - [Overview](https://www.softprocorp.com/softpro-training/) - [Web-Based](https://www.softprocorp.com/softpro-training/web-based-training/) - [Onsite](https://www.softprocorp.com/softpro-training/onsite-training/) - [Training Seminars](https://www.softprocorp.com/softpro-training/training-seminars/) - [Free Trainings](https://blog.softprocorp.com/webinars) - [Saved You a Seat](https://www.softprocorp.com/softpro-training/saved-you-a-seat/) - [Support](https://www.softprocorp.com/about/#) - [Overview](https://www.softprocorp.com/softpro-support/) - [Underwriter Documents & Downloads](https://www.softprocorp.com/resources/underwriting-documents/) - [Remote Support](https://www.softprocorp.com/softpro-online-support/) - [About](https://www.softprocorp.com/about/#) - [Contact Us](https://www.softprocorp.com/contact-us/) - [Overview](https://www.softprocorp.com/about/) - [Leadership](https://www.softprocorp.com/about/management-team/) - [Corporate Citizenship & Social Responsibility](https://www.softprocorp.com/about/corporate-citizenship/) - [Careers](https://www.softprocorp.com/about/careers/) - [History](https://www.softprocorp.com/about/history/) - [Blog](https://blog.softprocorp.com/?__hstc=190569908.2565e5b7b5a67b3a02e01a942807fecd.1514783189296.1514788403894.1514795107582.3&__hssc=190569908.3.1514795107582&__hsfp=2437171227) - [Testimonials](https://www.softprocorp.com/about/case-studies-testimonials/) [![softpro logoMain](https://blog.softprocorp.com/hubfs/softpro-logo.svg)](https://softprocorp.com/) **800-848-0143** Request a Demo Search SEARCH BLOGS SEARCH ALL Search - [Products](https://www.softprocorp.com/real-estate-software-solutions/) - [Overview](https://www.softprocorp.com/real-estate-software-solutions/) - [Standard](https://www.softprocorp.com/real-estate-software-solutions/softpro-standard/) - [Select](https://www.softprocorp.com/real-estate-software-solutions/softpro-select/) - [Hosted](https://www.softprocorp.com/real-estate-software-solutions/softpro-hosted-software/) - [SoftPro 360 Integrations](https://www.softprocorp.com/real-estate-software-solutions/softpro-360-data-integration/) - [ClosingsLIVE](https://www.softprocorp.com/closingslive) - [SoftPro Sign](https://www.softprocorp.com/real-estate-software-solutions/softpro-sign/) - [SoftPro Banking](https://www.softprocorp.com/real-estate-software-solutions/softpro-banking/) - [Eclosings](https://www.softprocorp.com/real-estate-software-solutions/eclosings/) - [Services](https://www.softprocorp.com/about/#) - [Overview](https://www.softprocorp.com/software-services/) - [Maintenance](https://www.softprocorp.com/software-services/software-maintenance/) - [SoftPro Protect](https://www.softprocorp.com/real-estate-software-solutions/softpro-protect/) - [SoftPro Consulting](https://www.softprocorp.com/software-services/softpro-consulting/) - [Reconciliation Reports & Services](https://www.softprocorp.com/software-services/reconciliation-services/) - [Development](https://www.softprocorp.com/software-services/custom-development/) - [Reports & Docs](https://www.softprocorp.com/software-services/custom-reports-and-docs/) - [Regulatory & Compliance](https://www.softprocorp.com/software-services/regulatory-and-compliance/) - [Training](https://www.softprocorp.com/about/#) - [Overview](https://www.softprocorp.com/softpro-training/) - [Web-Based](https://www.softprocorp.com/softpro-training/web-based-training/) - [Onsite](https://www.softprocorp.com/softpro-training/onsite-training/) - [Training Seminars](https://www.softprocorp.com/softpro-training/training-seminars/) - [Free Trainings](https://blog.softprocorp.com/webinars) - [Saved You a Seat](https://www.softprocorp.com/softpro-training/saved-you-a-seat/) - [Support](https://www.softprocorp.com/about/#) - [Overview](https://www.softprocorp.com/softpro-support/) - [Underwriter Documents & Downloads](https://www.softprocorp.com/resources/underwriting-documents/) - [Remote Support](https://www.softprocorp.com/softpro-online-support/) - [About](https://www.softprocorp.com/about/#) - [Contact Us](https://www.softprocorp.com/contact-us/) - [Overview](https://www.softprocorp.com/about/) - [Leadership](https://www.softprocorp.com/about/management-team/) - [Corporate Citizenship & Social Responsibility](https://www.softprocorp.com/about/corporate-citizenship/) - [Careers](https://www.softprocorp.com/about/careers/) - [History](https://www.softprocorp.com/about/history/) - [Blog](https://blog.softprocorp.com/?__hstc=190569908.2565e5b7b5a67b3a02e01a942807fecd.1514783189296.1514788403894.1514795107582.3&__hssc=190569908.3.1514795107582&__hsfp=2437171227) - [Testimonials](https://www.softprocorp.com/about/case-studies-testimonials/) - [Contact Us](https://www.softprocorp.com/contact-us/) - [Blog](https://blog.softprocorp.com/) - [Careers](https://www.softprocorp.com/about/careers/) - [MySoftPro Login](https://my.softprocorp.com/Login?ReturnUrl=%2F%3F__hstc%3D190569908.2565e5b7b5a67b3a02e01a942807fecd.1514783189296.1514864755853.1514869798011.8%26__hssc%3D190569908.1.1514869798011%26__hsfp%3D2437171227&__hstc=190569908.2565e5b7b5a67b3a02e01a942807fecd.1514783189296.1514864755853.1514869798011.8&__hssc=190569908.1.1514869798011&__hsfp=2437171227) [![softpro](https://blog.softprocorp.com/hs-fs/hubfs/Softprocorp%20Jan2018%20January2018%20Theme/images/logoMain.png?width=186&height=72&name=logoMain.png "logoMain.png")](http://softprocorp.flywheelsites.com/) ##### Request A Demo × Close ##### Contact Sales × Close # SoftPro Blog [Back to Blog](https://blog.softprocorp.com/) 1/26/26, 1:52 PM # Free Webinar: Who’s Buying, Who’s Selling, and What It Means for Your Title Business in 2026 Posted by [SoftPro](https://blog.softprocorp.com/author/leslie.wyattsoftprocorp.com) on 1/26/26, 1:52 PM - [Tweet](https://twitter.com/share) According to the 2025 National Association of Realtors (NAR) Profile of Home Buyers and Sellers, today’s housing market is more polarized than ever. All-cash buyers are driving activity, while the share of first‑time buyers has dropped to its lowest point in history. SoftPro has partnered with the American Land Title Association (ALTA) to offer you a free webinar exploring how these emerging trends will shape the work of title professionals in the year to come. Featuring Jessica Lautz, Deputy Chief Economist and Vice President of Research at NAR, this webinar will help you better anticipate changing client needs and learn how to adapt your workflows in response.  **Watch the webinar below and [download the presentation pdf.](https://www.alta.org/file/NAR-Home-Buyer-and-Seller-Profile)** Check out more webinars from SoftPro: [![BROWSE WEBINARS](https://no-cache.hubspot.com/cta/default/2938668/e7bc7f44-1885-4e92-8328-90f71521ae72.png)](https://cta-redirect.hubspot.com/cta/redirect/2938668/e7bc7f44-1885-4e92-8328-90f71521ae72) Topics: [Webinars](https://blog.softprocorp.com/topic/webinars) #### Stay up-to-date on the information about industry regulatory requirements, events, customer successes, company updates, and more! ### Subscribe to Email Updates ### Recent Posts [see all](https://blog.softprocorp.com/)   ### Posts by Topic - [Regulatory and Compliance (243)](https://blog.softprocorp.com/topic/regulatory-and-compliance) - [Integrations (82)](https://blog.softprocorp.com/topic/integrations) - [Saved You a Seat Webinars (74)](https://blog.softprocorp.com/topic/saved-you-a-seat-webinars) - [Guides & E-books (67)](https://blog.softprocorp.com/topic/guides-e-books) - [Testimonials & Case Studies (66)](https://blog.softprocorp.com/topic/testimonials-case-studies) - [Best Practices (61)](https://blog.softprocorp.com/topic/best-practices) - [Webinars (61)](https://blog.softprocorp.com/topic/webinars) - [Company News (55)](https://blog.softprocorp.com/topic/company-news) - [Events (40)](https://blog.softprocorp.com/topic/events) - [Technology (21)](https://blog.softprocorp.com/topic/technology) - [Reconciliation (16)](https://blog.softprocorp.com/topic/reconciliation) - [1099 (11)](https://blog.softprocorp.com/topic/1099) - [FinCEN (9)](https://blog.softprocorp.com/topic/fincen) - [SoftPro Select (7)](https://blog.softprocorp.com/topic/softpro-select) - [ClosingsLIVE (5)](https://blog.softprocorp.com/topic/closingslive) - [Commercial (1)](https://blog.softprocorp.com/topic/commercial) see all ## Ready to streamline your closing, title and escrow process? Contact Sales or call us at 800.848.0143 ![softpro logoMain](https://blog.softprocorp.com/hs-fs/hubfs/Softprocorp%20Jan2018%20January2018%20Theme/images/softpro%20logoMain.png?width=185&height=72&name=softpro%20logoMain.png) © 2026 ### Contact 800.848.0143 4800 Falls of Neuse Rd Suite 600 Raleigh, NC 27609 [Directions](http://softprocorp.flywheelsites.com/contact/) ### Email [General](mailto:connect@softprocorp.com) [Sales](mailto:sales@softprocorp.com) [Support](mailto:support@softprocorp.com) [Training](mailto:trainingadmin@softprocorp.com) [Consulting](mailto:consulting@softprocorp.com) ### Connect ### Sign up to stay in touch ### Quick Links - [Products](http://www.softprocorp.com/real-estate-software-solutions/) - [Software Services](http://www.softprocorp.com/software-services/) - [Training Solutions](http://www.softprocorp.com/softpro-training/) - [SoftPro Support](http://www.softprocorp.com/softpro-support/) - [Underwriter Documents & Downloads](http://www.softprocorp.com/resources/underwriting-documents/) - [About](http://www.softprocorp.com/about/) - [Careers](http://www.softprocorp.com/about/careers/) - [Blog](https://blog.softprocorp.com/?__hstc=190569908.2565e5b7b5a67b3a02e01a942807fecd.1514783189296.1514795107582.1514798595244.4&__hssc=190569908.10.1514798595244&__hsfp=2437171227) - [Privacy Notice](https://fnf.com/privacy-and-security/) - [Terms of Service](https://fnf.com/terms-of-use) - [Accessibility](http://www.softprocorp.com/accessibility/) - [California Privacy Policy](https://fnf.com/CaliforniaPrivacy)   [Website design & development](http://www.everest-agency.com) by [Everest Agency](http://www.everest-agency.com) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "SoftPro", "url" : "https://blog.softprocorp.com/author/leslie.wyattsoftprocorp.com" }, "dateModified" : "2026-01-26T18:52:59.806Z", "datePublished" : "2026-01-26T18:52:59.000Z", "headline" : "Free Webinar: Who’s Buying, Who’s Selling, and What It Means for Your Title Business in 2026", "image" : [ "https://blog.softprocorp.com/hubfs/Whos%20Buying%2c%20Whos%20Selling%20Recap%20Graphic.png" ], "mainEntityOfPage" : { "@id" : "https://blog.softprocorp.com/free-webinar-whos-buying-whos-selling-and-what-it-means-for-your-title-business-in-2026", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.softprocorp.com/hubfs/SoftPro_nosubtext-1.png" }, "name" : "SoftPro" } } ```