Each quarter, SoftPro sponsors Trendsetters by October Research. This series focuses on professionals in the title insurance industry who've made a significant impact and emerged as leaders, demonstrating their passion for the industry in everything they do professionally.
This quarter, Trendsetters features Wendy Ethen, president and visionary of Guaranty Commercial Title, Inc. With more than two decades of leadership experience, Wendy has built a nationally recognized commercial title operation known for handling complex transactions. Along the way, she's created a culture where delivering expert-level work and "having fun" aren't mutually exclusive, but core to how her team operates.
When you read the full Trendsetters report, you'll see how Wendy's entrepreneurial mindset and relationship-driven approach have shaped Guaranty Commercial Title's growth and reputation. From navigating complex commercial transactions involving multiple lenders and stakeholders to encouraging employees to find meaning in their work, Wendy has built an organization that's both highly skilled and deeply connected to the communities it serves.
- How an unexpected start typing title policies led to a lifelong career in the industry
- Her journey from commercial closer to the sole owner of Guaranty Commercial Title
- Her passion for affordable housing projects and the complexities involved in structuring those deals
- The concept behind Guaranty Commercial Title's "Significant Transactions" and how her team is encouraged to take pride in meaningful work
- How she's built a culture where fun is a core value, even while handling serious, high-stakes transactions
- And more!
Read Wendy's full story today:
