--- title: Meet Wendy Ethen — Trendsetters | SoftPro Blog description: Meet Wendy Ethen, an October Research Trendsetter. 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This series focuses on professionals in the title insurance industry who've made a significant impact and emerged as leaders, demonstrating their passion for the industry in everything they do professionally.  This quarter, *Trendsetters *features Wendy Ethen, president and visionary of [Guaranty Commercial Title, Inc](https://www.guarantytitle.net/). With more than two decades of leadership experience, Wendy has built a nationally recognized commercial title operation known for handling complex transactions. Along the way, she's created a culture where delivering expert-level work and "having fun" aren't mutually exclusive, but core to how her team operates.  When you read the full *Trendsetters* report, you'll see how Wendy's entrepreneurial mindset and relationship-driven approach have shaped Guaranty Commercial Title's growth and reputation. From navigating complex commercial transactions involving multiple lenders and stakeholders to encouraging employees to find meaning in their work, Wendy has built an organization that's both highly skilled and deeply connected to the communities it serves.  Read Wendy's full story to learn about: - How an unexpected start typing title policies led to a lifelong career in the industry - Her journey from commercial closer to the sole owner of Guaranty Commercial Title  - Her passion for affordable housing projects and the complexities involved in structuring those deals - The concept behind Guaranty Commercial Title's "Significant Transactions" and how her team is encouraged to take pride in meaningful work - How she's built a culture where fun is a core value, even while handling serious, high-stakes transactions - And more!  ##### **Read Wendy's full story today:** [![READ HER STORY](https://no-cache.hubspot.com/cta/default/2938668/3f76d673-9f89-4390-a072-e30ac2d3b8a3.png)](https://cta-redirect.hubspot.com/cta/redirect/2938668/3f76d673-9f89-4390-a072-e30ac2d3b8a3) Topics: [Testimonials & Case Studies](https://blog.softprocorp.com/topic/testimonials-case-studies) #### Stay up-to-date on the information about industry regulatory requirements, events, customer successes, company updates, and more! ### Subscribe to Email Updates ### Recent Posts [see all](https://blog.softprocorp.com/)   ### Posts by Topic - [Regulatory and Compliance (243)](https://blog.softprocorp.com/topic/regulatory-and-compliance) - [Integrations (82)](https://blog.softprocorp.com/topic/integrations) - [Saved You a Seat Webinars (74)](https://blog.softprocorp.com/topic/saved-you-a-seat-webinars) - [Guides & E-books (67)](https://blog.softprocorp.com/topic/guides-e-books) - [Testimonials & Case Studies (66)](https://blog.softprocorp.com/topic/testimonials-case-studies) - [Best Practices (61)](https://blog.softprocorp.com/topic/best-practices) - [Webinars (61)](https://blog.softprocorp.com/topic/webinars) - [Company News (55)](https://blog.softprocorp.com/topic/company-news) - [Events (40)](https://blog.softprocorp.com/topic/events) - [Technology (21)](https://blog.softprocorp.com/topic/technology) - [Reconciliation (16)](https://blog.softprocorp.com/topic/reconciliation) - [1099 (11)](https://blog.softprocorp.com/topic/1099) - [FinCEN (9)](https://blog.softprocorp.com/topic/fincen) - [SoftPro Select (7)](https://blog.softprocorp.com/topic/softpro-select) - [ClosingsLIVE (5)](https://blog.softprocorp.com/topic/closingslive) - [Commercial (1)](https://blog.softprocorp.com/topic/commercial) see all ## Ready to streamline your closing, title and escrow process? 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