Like many title and settlement professionals, Cynthia Blair understands how critical it is to have technology you and your team can depend on. In this conversation, Cynthia sat down with us to share what prompted her firm to move to SoftPro and the impact the platform has made on their operations.

“How much longer are we going to be able to use this product?”

That’s the question Cynthia Blair, attorney and founding member of Blair Cato Pickren Casterline, LLC, found herself asking about her law firm’s previous title production software. After another company acquired the platform, her team grew increasingly concerned about its long-term viability.

“We weren’t really seeing investment in development and that kind of thing,” she recalls. “And so, we began to look for another solution.”

That search ultimately led them to SoftPro. For Cynthia and her team, the move wasn’t simply about solving current issues. It was about finding a partner they could rely on long-term. “We knew we didn’t have to worry that [SoftPro] was going to sunset at some point,” she explains. “We knew that there would be continued investment and growth in the product.”

Better Decision‑Making with Customizable Reporting

Since implementing SoftPro, Cynthia’s firm has been able to address several operational challenges they faced with their previous system. One of the biggest improvements has been SoftPro’s robust reporting capabilities, which include a wide range of built-in and customizable reports that the team continues to explore and implement in their daily operations.

Those reports now play an important role in the firm’s strategic planning and monthly financial meetings. As Cynthia explains, these deeper insights allow them to “take a look to see who’s producing revenue, where we might need to put additional resources, [and] where we might have a staff member who maybe needs some additional training.”

Simplified Tax Filing with Pro1099

Another feature that has transformed their workflow is SoftPro’s Pro1099 solution. Before adopting SoftPro, preparing 1099-S forms was a complicated and time-consuming process that required third-party software.

Using Pro1099, the experience has become far more manageable. “It was a breeze,” Cynthia says. “Now we run those 1099 reports every month so that our staff can go back and fix errors then instead of trying to reach out to somebody 11 months after the closing to get information.”

Streamlined Access to Third-Party Vendors with SoftPro 360

Cynthia also points to SoftPro 360, SoftPro’s integrated vendor portal, as an invaluable resource for her firm. The platform provides easy access to a wide range of services, including notaries, eRecording, CPLs, jackets, eClosings, property and tax searches, and more.

“All of these options are so easy to use through [SoftPro] 360 that it’s fantastic,” she says.

Fast and Intuitive Document Signing with SoftPro Sign

SoftPro Sign has also proven to be a valuable tool for the South Carolina-based law firm. The platform allows users to prepare and send documents for signature directly within the SoftPro file without needing to export documents or manage separate systems.

Even for users who don’t work with the tool every day, Cynthia notes that the process is simple to navigate. “I'd seen the training, I’d done the training, and I’d used it probably some months ago, but it’d been a minute,” she shares. “And I thought it was really easy to use, and figuring out the tagging was intuitive.”

Why Cynthia Recommends SoftPro

When asked if she would recommend SoftPro to others in the title and settlement industry, Cynthia doesn't hesitate. “[SoftPro is] really—in my eyes—the leader of title production software in our industry,” she says.

For Cynthia, that confidence comes from SoftPro’s long-standing presence in the industry, the relationships she’s developed with its leadership team, and the company’s continued investment in both its software and the professionals who rely on it.

“If I do have a problem, I know it’s going to be solved,” she adds. “It’s going to be given immediate attention, and you're not going to just go on a back burner somewhere and be forgotten about.

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