If there’s one thing title and closing professionals know, it’s that you’re never just managing a real estate transaction; you’re also managing all the communication that comes with it. Strong relationships with customers and stakeholders build the trust that drives future business.

But as transaction volumes grow, keeping everyone informed can quickly become a full-time job and a major drain on your team’s time.

Thankfully, there’s a better way! ClosingsLIVE is your all-in-one communications portal for simpler, more efficient closings.

Let’s take a look at five common communication bottlenecks that can slow down your closings and how ClosingsLIVE can help remove them.

1. Your Team Spends Too Much Time Answering Status Update Requests

It starts with a quick phone call to confirm whether the commitment has gone out. Then an email asking if you’re clear to close. Before lunch, someone needs a copy of the Closing Disclosure, and another lender requests a status update.

These requests are all simply part of the closing process. The problem is that when you’re fielding dozens of them every day, you have less time for the work that moves files toward the closing table.

ClosingsLIVE provides authorized parties with:

• Secure, real-time access to transaction updates

• Completed, pending, and future milestones

• Automated customized email notifications about order status and tasks

Instead of waiting for an update or reaching out directly to your team, stakeholders can find and receive the information they need when they need it.

2. Important Documents Are Scattered Across Too Many Places

Documents and the conversations tied to them get scattered across inboxes, making it difficult to find important information later. Team members waste time hunting down related information across multiple systems.

ClosingsLIVE provides customers and transaction partners with secure access to the documents you post that are associated with their orders via an MFA-protected portal. And because you provide your customers with appropriate access to the orders associated with them, you ensure that each party sees only the documents and details relevant to their transaction. 

3. Manual Processes Create Extra Work and Increase Risk of Errors

Unnecessary back-and-forth communication isn’t the only thing that consumes valuable time. Opening new orders often requires staff to manually gather information, download attachments, re-enter data, and correct errors caused by duplicate data entry.

With the optional web order entry add-on, you can get new orders into production faster by eliminating manual data entry and reducing the risk of costly re-keying errors. This add-on lets you receive new orders securely and directly from ClosingsLIVE. It also lets your customers send orders and documents directly to your SoftPro 360 queue and review and accept orders without re-keying information again and again.

In addition, SoftPro Select users can access automated transaction processing to further reduce the number of file touches. 

4. Customers Expect Real-Time Updates

Today’s customers can track just about everything from their phones, and they’re bringing those same expectations to the closing process. Unfortunately, of course, your team can’t be available 24/7 to answer every question.

With the ClosingsLIVE mobile app (Available for iOS and Android smartphones and tablets), you can use push notifications and anytime, anywhere access to order details to keep your customers informed while they’re on the go.

Our optional SMS Texting feature also allows your customers to opt in to receive automated text message updates whenever changes are made to their order, making it easier than ever for them to keep track of their closings.

5. Your Closing Experience Doesn't Differentiate Your Company

For most customers, the closing process is one of the few times they’ll ever interact directly with a title company. In addition, you're competing for referrals based on the service you provide and the relationships you build. Consistent communication and a professional presentation help build the trust you strive to establish throughout the transaction.

ClosingsLIVE allows you to create a custom ClosingsLIVE website and domain, branded specifically for your company. That way, you keep your business name and brand identity front and center throughout the transaction.  

The Bottom Line

Transparent, strategic communication is one of the most important parts of the real estate closing experience. The challenge for title and closing professionals is to provide that communication without overwhelming your team or confusing your customers and stakeholders.

ClosingsLIVE helps bridge that gap!

If you’re ready to simplify communication and create a smoother closing experience, request a demo to see how ClosingsLIVE can help your team save time and keep everyone connected throughout the transaction.