--- title: "Meet J. Sanderson: SoftPro Trendsetter | SoftPro Blog" description: Meet Jeffrey Sanderson, Trendsetter from October Research. 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Posted by [SoftPro](https://blog.softprocorp.com/author/leslie.wyattsoftprocorp.com) on 3/11/21, 2:06 PM - [Tweet](https://twitter.com/share) ![Jeffry Sanderson](https://blog.softprocorp.com/hs-fs/hubfs/Jeffry%20Sanderson.jpg?width=143&name=Jeffry%20Sanderson.jpg) Each quarter, SoftPro sponsors [*Trendsetters*](https://www.thetitlereport.com/Trendsetters.aspx?srcaud=TTR)[by October Research](https://www.thetitlereport.com/Trendsetters.aspx?srcaud=TTR). This series focuses on professionals in the title insurance industry who have made significant impact and emerged as leaders, demonstrating their passion for the industry in everything they do professionally.  This quarter, *Trendsetters *features Jeffrey Sanderson, chief information officer of [Atlas Title Company](https://www.atlastitleco.com/), a California-based startup. People in the industry may also know him for the roles he's served with Fidelity National Financial, Micro General, RealEC Technologies, and ServiceLink.  When you read the full *Trendsetters* report, you'll see how Jeff has been at the forefront of technological innovation in the title industry. He began his career as a senior systems programmer at Pacific Bell where he learned the skills it would take for him to later co-found the software development company ACS Systems, which provided escrow systems for independent escrow offices in the mid-1980s. This shift into the title industry started a domino effect that lauched Jeff into a storied career working with some of the biggest names in the business.  Jeff is an incredible leader in the industry, working with industry giants to advance the scope of title and escrow technology. Read his full inspirational story to learn: - How he and his partners at ACS systems were the first to create HUD statements on blank paper instead of using dot matrix printers - How selling his first company, ACS Systems, to Fidelity led to him becoming CTO of Fidelity's Micro General, where he developed and managed the acquired title and closing software - How he co-founded RealEC Technologies and helped grow the company from a startup to a leading provider of digital lending tools - How looking for ways to enhance technology and being part of a startup has, and continues to, motivate him in his career  ##### **Read Jeff's full story today:** [![READ HIS STORY](https://no-cache.hubspot.com/cta/default/2938668/e9c3268f-44e1-4cab-bbcc-e6d0af15a1f6.png)](https://cta-redirect.hubspot.com/cta/redirect/2938668/e9c3268f-44e1-4cab-bbcc-e6d0af15a1f6) Topics: [Testimonials & Case Studies](https://blog.softprocorp.com/topic/testimonials-case-studies) #### Stay up-to-date on the information about industry regulatory requirements, events, customer successes, company updates, and more! ### Subscribe to Email Updates ### Recent Posts [see all](https://blog.softprocorp.com/)   ### Posts by Topic - [Regulatory and Compliance (243)](https://blog.softprocorp.com/topic/regulatory-and-compliance) - [Integrations (82)](https://blog.softprocorp.com/topic/integrations) - [Saved You a Seat Webinars (74)](https://blog.softprocorp.com/topic/saved-you-a-seat-webinars) - [Guides & E-books (67)](https://blog.softprocorp.com/topic/guides-e-books) - [Testimonials & Case Studies (66)](https://blog.softprocorp.com/topic/testimonials-case-studies) - [Best Practices (61)](https://blog.softprocorp.com/topic/best-practices) - [Webinars (61)](https://blog.softprocorp.com/topic/webinars) - [Company News (55)](https://blog.softprocorp.com/topic/company-news) - [Events (40)](https://blog.softprocorp.com/topic/events) - [Technology (21)](https://blog.softprocorp.com/topic/technology) - [Reconciliation (16)](https://blog.softprocorp.com/topic/reconciliation) - [1099 (11)](https://blog.softprocorp.com/topic/1099) - [FinCEN (9)](https://blog.softprocorp.com/topic/fincen) - [SoftPro Select (7)](https://blog.softprocorp.com/topic/softpro-select) - [ClosingsLIVE (5)](https://blog.softprocorp.com/topic/closingslive) - [Commercial (1)](https://blog.softprocorp.com/topic/commercial) see all ## Ready to streamline your closing, title and escrow process? 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