Each quarter, SoftPro sponsors Trendsetters by October Research. This series focuses on professionals in the title insurance industry who have made a significant impact and emerged as leaders, demonstrating their passion for the industry in everything they do professionally.
This quarter, Trendsetters features Valentin Guzman, CEO of four Yuma, Arizona-based real estate industry companies: BlueInk Title Agency, The Realty Agency, LoanSuite Mortgage, and the Valentin Guzman Insurance Agency. Valentin believes that the "one-stop shop" is the future of the real estate industry and has built his businesses around creating a smooth process for real estate buyers from start to finish.
When you read the full Trendsetters report, you'll learn how Val got his start in the industry in 2007 as an insurance agent, and how his love for real estate quickly lead him to launching a real estate brokerage, The Realty Agency, which now has more than 100 agents.
- Val's focus on providing convenience, transparency, and competitive pricing to customers to build his one-stop shop model
- The marketing strategies Val's teams utilize to remain visible to prospective customers and employees
- How Val strikes the right balance between utilizing technology and maintaining strong human interactions with customers
- The importance of company culture in both sales and recruiting efforts
- Val's plans for adapting his businesses in a heavily-changing industry
- And more!
Read Valentin's full story today:
