The title and escrow industry is embracing digital innovations by the day as the profession transforms itself to meet changing consumer preferences. A growing portion of the real estate sector’s customer base desires - and expects - to interact with real estate title and closing services online. The move toward the digital space makes a social media presence a necessary business tool for title companies regardless of their size. At SoftPro, we know you’re busier than ever and social media may seem insignificant or intimidating if you haven’t ventured into the space yet. However, social media doesn’t have to be daunting. Taking simple steps to start or grow your social media will be a true difference-maker in your ability to reach your audience and secure your place in the digital conversation.
Before getting started with social media for your business, it's important to know the options that are available. Between Facebook, Twitter, Instagram, LinkedIn, and more, the list of social media platforms may seem overwhelming. But the trick to a successful social media presence is choosing the platforms that are right for your audience. Our free e-book will break down each platform option to help you choose the ones that will resonate best with your customers. Additionally, we'll provide you with some tips if you're just getting started with social media - or if you don't have a dedicated internal employee to manage your company's social media. You can adapt your social media strategy to the size of your business and your capabilities.
Download our free e-book to learn about:
- The various social media platforms available
- How to choose the platform that's best for your audience
- Social media tips
- How to get started with social and scale over time
Download part 2 of this e-book series, “Social Media Strategies for Title and Escrow Companies, Part 2” to learn more about the type of content recommended to publish on social, how to utilize video, available scheduling tools, and how to interact with followers.
For more information on social media and the value of remote marketing, check out this SoftPro Saved You a Seat webinar: Don’t Social Distance Your Marketing.