SoftPro is pleased to announce the promotion of title software industry veteran Tara Asquith to the position of chief product officer. 

Prior to joining SoftPro in 2020 as senior vice president of product, Asquith spent 20 years with Fidelity National Financial and continues to serve as SVP of product managing products within the FNF family of companies.

"We are excited to have Tara in her new role as SoftPro’s chief product officer,” stated Joyce Weiland, SoftPro president. “Tara’s 25+ years of industry experience and contributions in her previous role make her uniquely qualified to lead in strategic planning for new as well as existing products. SoftPro is extremely fortunate to have Tara in this new role as we meet the demands of an ever-changing title industry," Weiland added. 

In her new role as CPO at SoftPro, Asquith will oversee SoftPro’s existing and developing products with a continued focus on SoftPro’s core value of “innovate to be efficient,” while ensuring that SoftPro’s customers are at the center of the product development cycle. Her many years of experience in title agency technology have prepared her for managing the long-term growth and maturity of SoftPro’s product offerings.

"I am honored to step into the role of chief product officer at SoftPro," Asquith shared. "I look forward to driving innovation and delivering exceptional software solutions that will transform the title insurance industry. Together with our talented team, we will continue to push the boundaries of what’s possible for our clients."

Asquith began her career with a full-service title agency operation in the northeast where she held positions in all aspects of title insurance. She earned a BA in Business Management and Management Information Systems from the University of Delaware and is also a Certified Project Management Professional.